SERVICE SYSTEMS :: Business and Management Studies

SERVICE SYSTEMS There are many establishments where food is served outside the home, these include: Ø Commercial o Restaurants o Cafà ©Ã¢â‚¬â„¢s Ø Non-commercial (Institutional/On-site) o Business o Government o Education Ø Military In each type of establishment food will be served in a different way, service systems are defined by what dishes and utensils are used, but mainly by the manner of presenting the meal to the customer, clearly the type of service is defined by the desired target customer. These are the major food service systems: Table service Ø Plate service Ø Gueridon service Ø Silver service Ø Family service Other Service Types Ø Buffet Service Ø Take away service Ø Counter service Ø A la carte Ø Table d’hote Specialist food service systems Ø Hospital Service Ø In-Flight Meal Service Type of service depends on the menu, dà ©cor, uniforms, table settings, ambiance and cuisine. Table Service Table service is a method of food service in which the waiter brings customers’ food to the table and places it in front of them. There are a number of different styles of table service: Plate service / American service All food is cooked, portioned and plated in kitchen. It is then served by a waiter to the customer, generally this is done from the right with the right hand. This type of table service reduces staff requirements compared to other types e.g. Gueridon service. Advantages Ø Casual dining Ø Portion control Ø Less service skill needed Disadvantages Ø Less personal Ø Guests can not choose portion Guà ©ridon (French Service-service à   la franà §aise) This is an elaborate type of service in which the guest’s food is prepared in the kitchen and is subsequently arranged on silver salvers, which are placed on and served from a small cart called a Guà ©ridon. The food is heated or flamed at the table side using a small heater placed on the cart; three courses can be served from the tableside Advantages Ø Elegant, Ø Showcases food, Ø Great amount of checking of food can be done Disadvantages Ø Need highly trained staff, Ø High labour costs Ø Capital investment in cart Ø Large amount of space is required for the cart to go around the table Ø Fewer tables in dining room. Silver Service (Russian service, or service à   la russe) The food is prepared and portioned in the kitchen and placed onto silver platters, a dinner plate is placed in front of the customer, in general the right side is for plates and left side is for food – Counter clockwise. Served to the customer using a fork and spoon from the silver platter. This service system is used in banquets. Advantages Ø Elegant Ø Faster than French Service Ø Fully cooked, hot food served at the table quickly

Discuss How the Concepts of ‘Race’ and ‘Ethnicity’ Perpetuate Inequality in Australia Essay

‘As concepts, race and nation are largely empty receptacles through and in the names of which population groups may be invented, interpreted and imagined as communities or societies’ (Goldberg, 1993: 79). Race and ethnicity are major contributing factors of racism in Australia today, and the continued racist beliefs of many Australians are the driving forces of inequality in modern Australian society. To truly understand how this occurs one first needs to understand the forms and effects of racism. The modern history of Australia begins with British colonisation in 1788, and reveals many racist practises towards both immigrants and the native population. Until recently, many white Australians shared the belief that ‘civilisation did not begin in Australia until the last quarter of the eighteenth century’ (Manning Clarke, 1962: 3). Through the spread of disease, killings and sexual exploitation, the Aboriginal population was drastically reduced and did not begin to recover until the late 1940’s. To add insult to injury, government policy in the 1960’s produced the ‘stolen generation’, where, for the ‘common good’, Aboriginal children were removed from their families and placed with white foster families. This racist ideology was formalised in 1901 with the introduction of the Immigration Restriction Act 1901, more commonly known as the ‘White Australia’ policy, which excluded ‘Asians’ and ‘coloureds’ from Australian immigration. From the beginning of modern Australia, ideals of racial and ethnic superiority have shaped laws and popular opinions, as well as media representation of migrants and ‘Australians’. Continued division between ‘white’ Australians and Aboriginals, Muslim-Australians and Non-English Speaking Background (NESB) Australians stem from early misconceptions and continued misinformation in a so-called ‘multicultural’ Australia. ‘[Races] are said to be distinctive because members of those races allegedly share certain natural or biological characteristics. Racists believe that these biological characteristics explain why some races are naturally superior to others’ (Bessant J, 2002: 220). Racism itself is a constantly evolving entity, and is both individual and collective. In modern Australia, the most common forms of racism are New Racism, Biological Racism and Class Exploitation. New Racism, although not actually new, is more commonly accepted. By not claiming any biological superiority, new racists can, with good conscience, claim that they are not racist, but are simply trying to protect national identity which could be compromised when integrated with other cultures. New Racism has been an integral part of Australia for more than 200 years. Australia moved through three distinct phases of policy on immigration. 1947-65 was all about assimilation – migrants were expected to move to Australia and become Australians, to leave everything else behind. During this time, high levels of immigration were encouraged, with the majority being British, and only 1 in 10 non-British immigrants were allowed. 1965-72 spawned the idea of integration. It became apparent that assimilation was not working and education projects were put in place to assist migrants – especially those from non English speaking backgrounds. Finally, in 1973, the Whitlam Government abolished the Immigration Restriction Act 1901 and declared Australia to be a Multicultural society. Immigration slowed and the government began to recognise the special needs of ‘ethnic’ Australians. It was during this period of acceptance that, ‘a constitutional referendum gave Aboriginal people citizenship status in 1967’ (Bessant 2002: p225) and allowed Aboriginal people to vote – about 60 years after women. Despite the move towards multiculturalism, race and ethnicity are still determining factors of inequality in Australia, seen mostly through Biological racism and, stemming from this, class exploitation. Biological racism, by definition, is the assumption that our basic biological differences define us in a specific role, or make one group superior to another by a simple matter of genetics. The relationship between Muslim and non-Muslim Australians is a hot topic for debate today, and a perfect example of how biological preferences shape prejudice. Stemming from the historic view of immigration, a recent two year study delved into the issues facing Muslim-Australians and their non-Muslim counterparts. Throughout the study, information was gathered from consultation with religious, academic, community and political leaders, a national random survey of 1,401 Australian voters, focus group deliberations with Muslim Australians throughout the country and a Deliberative Poll assembling 47 Muslim Australians, 329 of those surveyed in the national random survey and a range of competing experts. Concluding a weekend of deliberations, held in Canberra, Australia on March 2-4, 2007, there was agreement between Muslim and non-Muslim Australians that misperceptions and lack of understanding by both parties (many encouraged by the media) are the motivating factors in reinforcing a negative spiral of fear and aggressive behaviour. Young Australian Muslims (mostly born in Australia) are being increasingly alienated and are therefore gravitating away from mainstream Australia – the biggest danger being they may turn to more radical sects of Islam. Many non-Muslim Australians perceive a threat to national security and social harmony by the presence of Muslims in Australia, and 69% of Australians agreed that the media was the biggest factor in straining relations between Muslims and non-Muslims (Issues Deliberations Australia, 2007: 4-5). To best demonstrate the inequality in representation of migrant women in the media, exploration of the content of television advertisements is necessary. Representation of Non English Speaking Background (NESB) women in television advertisements featuring Australians is almost non-existent, and Aboriginal women are totally absent from representation. The most common representation of NESB women in the media, where it occurs, is in the role of servant (for example, advertisements for Malaysian Airlines and Air Pacific) or as comic relief (the fat ethnic cleaner in the 1990’s Pro Hart ad for carpet cleaner). The ‘typical Aussie woman’ is usually represented as a mother. She is blonde, thin and invariably presented within a domestic environment. Advertisements are generally for ‘staples’ (such as shelter, food, cleanliness, finance, health and education) and appear in prime family viewing time slots, where women are placed at the centre of the Australian home. Not only does this image exclude migrants from being an ‘Aussie’ woman, it also suggests that women in Australia should be at home, with children and concerned only with the staples of running a household. Evidence suggests that these images have a negative effect on the self-esteem of ethnic minorities, especially in children, (Berry & Mitchell-Kernan 1982) and that the negative attitudes of the mainstream population towards ethnic minority groups results from these media representations (Committee of Arab Australians 1990: HREOC 1991). These stereotypical representations of ethnic women thus add to the perpetual inequality in Australia, by pigeon-holing migrant women in a submissive role. These advertisements also reinforce the perceptions of migrants as collectively working class citizens (Issues Deliberations Australia 2007) Class division/exploitation is arguably the largest factor contributing to inequality in Australia. The basis of this is that ‘class is not an abstract, objective quality; it has to do with the lived experiences of people, their encounters with hostility and deference and snobbery and exploitation’ (McGregor C 2001: 53) Many migrants become working-class citizens. Lower standards of education and training send immigrants (especially those from non English speaking backgrounds) into jobs using manual labour to earn an income. Working class people are less likely to move up the class ladder, ending up living in clusters. Working class suburbs generally produce working class people. Schools in working class areas are less likely to encourage students to go on to tertiary education and children are more inclined to ‘stick with what they know’ rather than pursue a new course. Ethnicity does not automatically place an individual into any one particular class; however, migrants generally arrive in Australia with little or no money and are disadvantaged from the start. Ethnic Australians are more likely to remain in middle or working-class situations, with very few exceptions to the rule (McGregor C 2001). As previously discussed, the Australian media does little to assist ethnic Australians. By the constant portrayal of migrants in servant/submissive roles, other Australians are less likely to see migrants as anything else, and expect them to remain in these positions of servitude. Throughout Australia’s history, race and ethnicity have played a major part in ensuring that the people of Australia are not treated equally. Media representations show that only a thin, blonde woman is a true ‘Aussie’ mum, and that the role of a migrant woman is only to serve. In addition, popular opinion demonstrates that Muslim Australians are a threat to national security and social harmony; and Aboriginal people have less right to manage their own affairs than do white Australians. Although popular opinion is not necessarily indicative of reality, it does dictate the perceived reality of existence within a society. It is these perceived concepts of one’s race or ethnic origins that cause inequality to prevail in modern Australian society and a huge shift in perception is required to create societal harmony. As concluded in the study by Issues Deliberations Australia, education of both migrants and other Australians is the key to equality for all citizens. Bibliography Bessant, J & Watts R 2002, ‘Chapter 9 – Neighbours and Nations: ethnic identity and multiculturalism’, in Sociology Australia, 2nd Edition, Allen & Unwin, St Leonards, NSW Burdess, N 1998, ‘Essay structure’, in Handbook of Student skills, 2nd edition, Prentice Hall, Sydney Hollinsworth, D 1998, ‘Racism: concepts, theories and approaches’, in Race and Racism in Australia, 2nd edition, Social Science Press, Katoomba, NSW. Issues Deliberations Australia/America 2007, ‘Final Report Summary’, Australia Deliberates – Muslims and Non Muslims, viewed 5th October 2007, ida. org. au/UserFiles/File/AUSTRALIA%20DELIBERATES%20-%20FINAL% 20REPORT %20SUMMARY. pdf>. Martin, J 1996, ‘Signs of the time: Race, sex and media representations’, in The teeth are smiling – The persistence of racism in multicultural Australia, edited by Vasta, E and Castles, S, Allen & Unwin, St Leonards, NSW McGregor, C 2001, ‘What makes class? ’, in Class in Australia: who says Australia has no class system? , 2nd edition, Penguin Australia, Ringwood, VIC.

Increase High School Graduation Rates Essay - 1301 Words

Proposal to Increase High School Graduation Rates Did you know that 1.2 million high school students drop out of school every year just in the United States alone (11 Facts)? The decrease of high school graduation rates is a fairly important issue, and there are plenty of reasons to propose a change. According to the U.S. Department of Education, the current standard dropout rate of high school students is 7.4%. High school dropouts encounter way more difficulties and challenges than a high school graduate would. An average high school drop out lacks the basic education that one needs in order to be successful in life. They are more likely to face problems dealing with financial insecurity, communication skills, and of course, educational matters. With a high school diploma, one is more likely to get hired for a job, earn a higher income, and educate oneself even further. Some possible causes of high school students dropping out include stress, boredom, family problems, pregnancies , and drugs. With that said, with every issue, there is always a solution. By taking the problem at hand and looking at it from a broad perspective, we can thoroughly identify the source of the high dropout rates of U.S. high school students. There are countless factors that may be the cause of this epidemic, but a few ideas including making learning more relevant, limiting the workload given to students, and providing mandatory classes on drugs and safe sex may possibly be a solution to thisShow MoreRelatedHigh School Graduation Rates Essay1134 Words   |  5 Pagesurban priority school districts, educators emphasize the importance of graduation. The expectation of all educators should be that every child can learn and will graduate. It is through graduation that society begins to combat poverty. 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These students have many different variables that limit their educational outcomes. â€Å"While education is the institution used in America to distribute social status and economic power, and facilitate how society functions, it has not beenRead MoreCreating A Better Communication Within Parents, Students And Teachers1639 Words   |  7 PagesEveryone looks forward to being in high school. Fours years you can be wild, careless, and adventuring into adult hood. The years you have class with the same people, know everyones name within the school, and not sure what your future is going to hold. Over the years there have been a decreasing amount of high school students. But there has been a increase in High school dropouts. Comparing the freshman class to the senior class at any school you will notice a dramatic decrease in students. Due

The Things They Carried By Tim O Brien - 1661 Words

Following orders, digging a foxhole, carrying a twenty-three pound M-60 assault weapon, or chasing Charlie does not erase the virtues previously programmed. Typically related to ethics and the distinction between right and wrong, morality exists throughout The Things They Carried in many forms. In the book, even the most deranged characters manage to be kind to one another. When dealing with death, characters experiment with ways to respect and remember the dead. In foreign Vietnam, the soldiers deal with cultural differences and work to find a middle ground. In the book, Tim O’Brien illustrates how morality manages to survive amidst the gore of the Vietnam War. During the Vietnam War 25% of total forces were draftees (National Vietnam Veterans). While they were a quarter of total U.S. forces in Vietnam, they accounted for 30% of causalities (National Vietnam Veterans Foundation). In the book, kindness exists in a variety of unorthodox ways. In â€Å"The Things They Carried† the narrator, Tim O’Brien explains, â€Å"It was very sad†¦ The things men carried inside. The things men did or felt they had to do,† (O’Brien 24). Throughout The Things They Carried, the characters struggle with wanting to be a war hero and knowing no true hero can exist in that environment. Since the men are not natural born fighters, they battle with right and wrong constantly. Even the most despicable character, Azar a young jokester, demonstrates kindness with the Vietnamese children. In â€Å"Spin†, a chapterShow MoreRelatedThe Things They Carried By Tim O Brien892 Words   |  4 PagesThe Vietnam War was a long, exhaustin g, and traumatic experience for all of the soldiers and those who came with them. The Things They Carried, by Tim O Brien illustrates the different affects the war had on a variety of people: Jacqueline Navarra Rhoads, a former nurse during the Vietnam war, demonstrates these effects within her own memoir in the book, The Forgotten Veterans. Both sources exemplify many tribulations, while sharing a common thread of suffering from mental unpredictability. DesensitizationRead MoreThe Things They Carried By Tim O Brien1377 Words   |  6 Pageslove to have it as good as we do. Tim O’Brien’s The Things They Carried discusses many veterans who experience the burden of shame and guilt daily due to their heroic actions taken during the Vietnam War. The book shows you how such a war can change a man before, during, and after it’s over.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As I reflect on the many conflicts America has been a part of, none can compare to the tragedies that occurred in The Vietnam war. 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The Things They Carried by Tim O Brien was precise with its portrayal of settingRead MoreThe Things They Carried By Tim O Brien1004 Words   |  5 Pages Tim O’Brien is a veteran from of the Vietnam War, and after coming home from his duty he decided to be a writer. His work â€Å"The Things They Carried† is about a group of soldiers that are fighting in the Vietnam War. The first part of the story talks mostly about physical items that each soldier carries, and also mentions the weight of the items as well. Though, there is one exception to the list of physical things. Lieutenant Cross is a character of the story, and Tim O’ Brien quickly states theRead MoreThe Things They Carried By Tim O Brien896 Words   |  4 PagesTrouble without a doubt is what First Lieutenant Jimmy Cross c arried around his shoulders because he was out in war, where mistakes happen. Lost and unknown of his surroundings he had to lead his men into safety, while destroying anything they found. 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Most of all, they carry the truth of what happened to them in the war—aRead MoreThe Things They Carried By Tim O Brien1369 Words   |  6 PagesMany authors use storytelling as a vehicle to convey the immortality of past selves and those who have passed to not only in their piece of literature but in their life as an author. In Tim O’Brien’s work of fiction The Things They Carried, through his final chapter â€Å"The Lives of the Dead,† O Brien conveys that writing is a matter of survival since, the powers of s torytelling can ensure the immortality of all those who were significant in his life. Through their immortality, O’Brien has the abilityRead MoreThe Things They Carried By Tim O Brien1407 Words   |  6 Pages       Our introduction stated that in â€Å"The Things They Carried,† author Tim O’Brien tells us not directly of the soldiers of Vietnam, or the situations they find themselves in, but about the things they carry on their shoulders and in their pockets. These â€Å"things† identify the characters and bring them to life.   I find that to be true as the author unfolds the stories about war and the uncommon things one carries in to war both inadvertently and on purpose.  Ã‚  Ã‚  As it was noted: Stories about war –

Creativity And Dyslexi An Investigation Study Of Divergent...

Aaron, P.G. and Guillemord, J-C. (1993). Artists as dyslexics. In D.M. Willows, R.S. Kruk and E. Corcos (Eds), Visual Processes in Reading and Reading Disabilities. Hillsdale, N J: Erlbaum, 393 ±415. Alexander-Passe. N. (2011) ‘Creativity and Dyslexia: An Investigation Study of Divergent Thinking’. Dyslexia and Creativity Investigations from Differing Perspectives 1-24 Amabile, T., 1996. Creativity in context. Westview press. Boden, C. and Giaschi, D., 2007. M-stream deficits and reading-related visual processes in developmental dyslexia. Psychological bulletin, 133(2), p.346. Cockcroft, K. and Hartgill, M., 2004. Focusing on the abilities in learning disabilities: dyslexia and creativity. Education as Change, 8(1), pp.p-61. Cohen, L.,†¦show more content†¦Reduced auditory M100 asymmetry in schizophrenia and dyslexia: Applying a developmental instability approach to assess atypical brain asymmetry. Neuropsychologia, 44(2), pp.289-299. Everatt, J., Bradshaw, M.F. and Hibbard, P.B., 1999. Visual processing and dyslexia. Perception, 28(2), pp.243-254. Everatt, J., Steffert, B. and Smythe, I., 1999. An eye for the unusual: Creative thinking in dyslexics. Dyslexia, 5(1), pp.28-46. Everatt, J., Weeks, S. and Brooks, P., 2008. Profiles of strengths and weaknesses in dyslexia and other learning difficulties. Dyslexia, 14(1), pp.16-41. Galaburda, A.M., Rosen, G.D. and Sherman, G.F., 1990. Individual variability in cortical organization: its relationship to brain laterality and implications to function. Neuropsychologia, 28(6), pp.529-546. Galaburda, A.M., Sherman, G.F., Rosen, G.D., Aboitiz, F. and Geschwind, N., 1985. Developmental dyslexia: four consecutive patients with cortical anomalies. Annals of neurology, 18(2), pp.222-233. Geschwind, N. and Behan, P., 1982. Left-handedness: Association with immune disease, migraine, and developmental learning disorder. Proceedings of the National Academy of Sciences, 79(16), pp.5097-5100. Geschwing, N., Galabura, A. M. 1987. Cerebral lateralization. Cambridge, MA: MIT Press. Gordon, H.W., 1980. Cognitive asymmetry in dyslexic families. Neuropsychologia, 18(6), pp.645-656. Gottardo, A., Siegel, L.S. and Stanovich, K.E., 1997. The assessment of adults with reading

From Nature and Culture in the Iliad the Tragedy of Hector Bibliography Free Essays

From Nature and Culture in the Iliad: The Tragedy of Hector. Copyright 1975 by The University of Chicago. The University of Chicago Press. We will write a custom essay sample on From Nature and Culture in the Iliad: the Tragedy of Hector Bibliography or any similar topic only for you Order Now In his Chicago University Press article Nature and Culture in the Iliad: The Tragedy of Hector, James M. Redfield describes how â€Å"A Homeric community consists, in effect, of those who are ready to die for one another†, and the heroic role that the warriors from such a â€Å"tight-knit community† must achieve through action. He continues to mention how society contributes to the encouragement of this certain social task and the desire for the status of heroism. Among these nations and warriors, there is â€Å"a double meaning of combat: Defensive yet aggressive and altruistic yet egotistic†. The lengths these men go to in order to attain what they seek is imperative to the negative effects it also has. The heroes of these communities are praised by society and they are portrayed as being god-like, but â€Å"All of this is only a social illusion; the hero may appear god-like but he is only mortal. †Their people put them onto a pedestal, and that praise alone gives them privileges over the average citizen. Knowledge of these privileges puts pressure on someone who is defending their nation. Their job is to protect their people, however; if a nation isn’t at war then the warriors wouldn’t be able to prove themselves. So they are then obligated to seek out another nation and use force against that land, which can have a detrimental outcome. This creates a â€Å"paradox†. â€Å"To die for something, he says, is better than to die for nothing – and that is, after all, the alternative. † These warriors legitimize themselves by showing off the virtues that are of necessity on and off the battlefield. On the battlefield they, without hesitation, instinctively act in the way needed to survive. Yet, simultaneously, they’re capable of analyzing the situation and absorb the fact that, ultimately, the cost of their duty is indeed with their own lives. When on the battlefield, the warrior is able to see past society’s â€Å"solid and enduring† culture for what is truly is. In the soldiers’ perspective, the things valued in culture among society are â€Å"secondary†. â€Å"For the warrior, culture appears as a translucent screen against the terror of nature. † Living a meaningless life isn’t going to give onor, privileges, or most importantly remembrance. Regardless, if their army started the war or not, they will be remembered by their people. To these men, it is more honorable to go down fighting rather than to stand for nothing. These are the very things that cause the people to esteem the warriors and what separates society from the me n engaged in war. These men become heroes because of their mere mortality and they â€Å"can choose to die well†. It is perceived by me, that Redfield recognizes this and holds a great level of respect for the men of valor during that age. I can acknowledge how great these men were and what they did for their people. I also realize how we can closely relate them to the soldiers in our lives that come home from stints at war, and how being on the battlefield changes their mentality towards certain things. In my opinion, there was a miniscule yet substantial message hidden here that we can all learn from. In today’s society, we do not hold enough respect for the men and women who put in so much dedication to protecting their country’s people and how life-threateningly dangerous it is. How to cite From Nature and Culture in the Iliad: the Tragedy of Hector Bibliography, Essay examples

Case Study of KFC-Free-Samples for Students-Myassignementhelp.com

Question: Discuss about the Foreign Market of KFC in Asia. Answer: Company Background of KFC: The American fast food company Kentucky Fried Chicken is known as KFC and it is the second largest fast food chain in the world. The home country of the company is America and the headquarter of the company is inLouisville, Kentucky. KFC is the subsidiary of the Yum! Brands (KFC, 2017). Though the company offers various kinds of fast foods, the basic offering of the company is based on chicken. International Operations: The key foreign market of KFC is Asia. The business operation of the company is widespread in Asia. Among the 123 countries within which the company is operating, India is one of the biggest markets of the company. The company has 350 outlets in India and the business of KFC was refranchised in 2015 (Mishraand Dwivedi, 2013). Among all the outlets, one third is operated by franchisees, later were sold to Sapphire Foods India Pvt. Ltd. The first outlet of the company was in Bangalore and the company started expanding its business outside Bangalore in and from the year 2004 (Gera, 2012). The company also has updated menu according to the demand and taste of the Indian people. There are different meals and combos for the customers. On the other hand, the offerings of the company to its home country are different. However, the outlets of the company in America are also owned by the franchisees or the by the company (KFC, 2017). In India, the brand of the company is as much known as it i s in its home country. The KFC is itself a brand to the consumers of India, whereas in United States the company operates under its parent company. Evaluation of the International Business: Rationale: Considering the fact of the international business of KFC, it is operating within a larger market of fast food. The final product is reached to the consumers by the retailers. The company depends on the local wholesaler for the raw materials of the products. The supply chain of the company is based on local market of the host country. Company Performance: The market share of KFC in India is approximately 12% (Rajput, Kesharwani Khanna, 2012). The performance of the company in the Indian markets it strong and stable. India being the culturally diverse country produces number of consumers of the products. Within a very short span of time, the company has gained competitive advantages as well as earned reputation in the market of India. Success Factors: The company has been successfully running its business in the fast food market of India because of the strategic performance of the company in terms of business operations. The company has set its strategies according to the demand, taste and capabilities of the consumers existing in India. The strategies like extensive menu, reasonable price, location, attractive offers and many others are the factors that are influencing the success of the company in the Indian market (Mishraand Dwivedi, 2013). In addition, the culturally diverse society of India is also the influencing force behind the success of the company in the said market. References: Gera, N. (2012). Customer Perception for the Fast Food Destination of Indian Youth-KFC: An Exploratory Research.Al-Barkaat Journal of Finance Management,4(2), 93-99. KFC. (2017). KFC: Finger Lickin Good. KFC: Finger Lickin Good. Retrieved 11 November 2017, from https://www.kfc.com/ Mishraand, B., Dwivedi, S. (2013). SUCCESS STORY OF Mc. D IN INDIA: STORY OF ITS STRUGGLE IN INDIAN MARKET.Asian Journal of Science and Technology,4(07), 066-070. Rajput, N., Kesharwani, S., Khanna, A. (2012). Dynamics of female buying behaviour: a study of branded appa